India Yamaha Motor

India Yamaha Motor (IYM)(officially India Yamaha Motor Private Limited) is an Indian subsidiary of Yamaha Motor Company, formed in 2008 as a joint venture with Mitsui.^[1] It produces a range of motorcycles for domestic consumption and export.

Yamaha motors in India has been present in the market of low range economy bikes for a long time.All bikes in their store were designed for mass market,but with the introduction of FZ-16, FZ-S, Fazer, and R15 they have made an impression on the mid range bike market in India. The market for these sort of bike was very small that there were only two major players in the market: Hero Honda and Bajaj. The introduction of the earlier mentioned bikes by Yamaha has provided the 2-wheeler market with more choices.

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